Jennifer Peralta-Ajemian is a seasoned Casting Director, Filmmaker, and Entrepreneur with nearly two decades of experience in the entertainment industry. Raised in a multicultural environment that celebrated both leadership and the arts, Jennifer cultivated a global vision shaped by an artistic perspective. With a background as a ballet dancer and over a decade assisting top talent agents and casting directors, she recognized the need for more authenticity and inclusion in audiovisual storytelling.

In 2014, Jennifer founded JPA Casting, to elevate historically underestimated voices across all screens. Her work has received recognition from prestigious film festivals, organizations and shows, including the Academy of Motion Picture Arts and Sciences, the Austin Film Festival, the New York Latino Film Festival, SXSW, Tribeca, the New York Emmys, The New York Times, and both the "Ellen" and "Today" shows.

Seeing a persistent gap in the investment toward stories from overlooked communities, Jennifer expanded her efforts by launching JPA Creative—a producing and creative consulting arm dedicated to reconstructing narratives and amplifying voices that deserve greater visibility. JPA Creative is a partner in helping bring diverse stories to the forefront.

From 2004 to 2013, Jennifer honed her skills at talent agencies Henderson Hogan and CESD, and worked alongside veteran casting directors Avy Kaufman, Bernard Telsey, Cindy Tolan, and Liz Lewis. She also co-founded J&R creative with casting director Robin Carus. Outside of entertainment, Jennifer played a crucial role in the launch of the international educational firm CATES, where she served as General Manager and remains a part-owner.

Jennifer’s commitment to fostering inclusion extends to her work as a Jury Member for the Socially Relevant Film Festival and the Burbank International Film Festival. She has also shared her expertise on industry panels hosted by Glass Elevator, Film Fatales, and the Globescreen Conference, and as a guest on podcasts like The Purpose Made and Represent Now, discussing authenticity, representation, and an infinite mindset.

Jennifer holds a Bachelor of Arts in Dance with a Minor in Journalism from Marymount Manhattan College.