JPA. is a leading cross-cultural storyteller at the intersection of entertainment, media, tech, and impact.

As a woman-owned enterprise, our mission is to amplify historically underestimated voices and the global majority, using storytelling to bridge the growing connection between the creative and business industries.

As a pioneering collective, we serve leading artists, storytellers, change-makers, and brands both in the U.S. and internationally. We believe storytelling is the driving force linking art and commerce, and our approach not only elevates and transforms lives but also fuels economic and societal growth.

Our network of full-service providers and consultants helps stories reach their full potential by combining creativity with strategic insight. We craft impactful messages that resonate and inspire. Through our subsidiaries, we offer a curated range of services, providing expert guidance at every stage of your project’s journey.

JPA isn’t just a namesake, but a value system.

We are a collective of infinite mindsets that are journey-driven and focused on the long game. We play to keep playing, by discovering and creating opportunities to grow and evolve. Embracing a journey-driven approach, we prioritize progress, resilience, and adaptability. We recognize that every step forward is valuable, regardless of the outcome, as it shows the power of storytelling and its necessity for individuals, businesses, and industries to thrive.

We’re purposeful in providing overlooked communities with the tools and resources to fulfill their potential. This mission guides every decision we make, challenging the status quo and breaking down barriers to create growth opportunities. As a purpose-driven organization, our mission directs our actions, keeping us focused on our values and vision. Our commitment to uplifting communities inspires us to innovate and contribute to positive change, aiming for a more equitable world.

We prioritize authentic storytelling, aligning our actions with our values of integrity and honesty. We reflect the world truthfully and advocate for inclusivity, equity, and anti-racism, rejecting all forms of discrimination. By staying true to our values, we foster trust and respect, building meaningful connections with team members, customers, and the community. Our commitment to authenticity ensures our actions remain principled, even in challenging situations.